What was your drive behind starting rewardStyle?
I started my fashion blog, VENZEDITS.com, in April of 2010. It was initially developed as a marketing tool and portfolio for my offline businesses: my jewelry company and personal shopping/ styling services. I launched the blog with a clear business plan and was posting three times daily, had a professional photographer, and was investing significant resources into the development and production of the site. But I quickly realized that it was more than a marketing tool for my other businesses—it was a business in itself and therefore needed a revenue stream of its own. After several months of struggling to generate income from the site, my co-founder (then boyfriend/now husband, Baxter) and I started brainstorming about a monetization solution for this new venture. I wanted to be able to earn money online in the same manner that I had offline with my personal shopping business—if I drive a sale for a retailer, I get paid a commission on the sale. We decided to take that offline model online, providing a performance-based monetization solution for me and my peers (other premier lifestyle bloggers). Baxter and I walked to our local coffee shop to brainstorm, and we came up with the very literal name “rewardStyle” and purchased the domain.
How is it working alongside your spouse, Baxter?
In the beginning, it was horrible. We were two years into dating when we started a company together and our relationship was not mature enough to set boundaries. As our company grew, our roles became obviously differentiated. I oversee all of the branding, while Baxter handles everything related to technology and finance. We respect each other’s expertise, and together we are quite like yin and yang. I believe our matching skill sets are the secret to our success. Now, I am so grateful that we work together. If we didn’t, I’m not sure when I would see him!
What motivates you to take care of bloggers, and how do you personally promote bloggers and influencers that you find are really impacting culture?
RewardStyle’s mission is to empower the world’s premium lifestyle influencers to achieve maximum economic success. Of more than 200,000 applicants, we have accepted 25,000 influencers from more than 90 countries into the rewardStyle platform. Over the past few years, we have been able to quadruple the average earnings of our influencers. In 2017, we empowered 83% more influencers to earn more than $100,000 annually than the year prior. Content creators come to rewardStyle to become business owners and entrepreneurs. RewardStyle has empowered a new generation of creative entrepreneurs, and as one myself, I am so grateful for what the rewardStyle team has done to make my passion a viable business.
Why have you chosen to grow your business from Dallas?
Dallas has all of the right ingredients to be a...
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